Home Business: Your Best Choice

The Doe-eyed Friends of Dorean Varmann may not even read a line of this post.
If you’re reading this, you would probably feel insecure because of what they might think of you.
But, does it really matter what they think? Does it really matter who they think you are?

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Five Compelling Reasons Why Wealthy Affiliate Is Perfect

Five Compelling Reasons Why Wealthy Affiliate Is Perfect for Baby Boomers and Retirees

You may have been searching on the internet for the best way to make money online. You may have tried this and tried that, but never had any measure of success.

You may have fallen victim into scams and lost a bundle. You may have tried drop shipping too and experienced the disappointment of minimal gains vs. tons of work. How about the hustle of returns?

You may have tried MLM and found that you are not really getting into the business of selling products, but are involved in the process recruiting for spots to expensive training, and placement in the hierarchy of people with different ranks.

Basically, MLMs (AKA Pyramid Schemes) work like this – Continue reading “Five Compelling Reasons Why Wealthy Affiliate Is Perfect”

10 Steps to Building a Successful Online Business

A No-brainer?

Building a successful online business takes a lot of work, contrary to the blurb on the internet that it is a no-brainer. Those who propagated this talk probably didn’t try to build one in the first place.  It may not be very hard, but it is not easy either. And, it is a lot of work.  Once you set it up, you need to continue working to keep it up.  It’s not like some kind of an auto-pilot thing.

The steps are listed below.

I  – Identify Your Target Audience: Finding your Niche

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Best Home Business: Your Passion

More on Your Passion

People who are into research on passion, often come up with ideas that appear to be contradictory.  Some say that following your passion does not necessarily lead to happiness.  Seems like your search for the best home business is in jeopardy.  However, such claims are just opinions, and not backed by research.  Granted that they are expert opinions but still, they are just opinions.

After reading through these write-ups I got the sense that the arguments center on –  trying to find and to follow your passion doesn’t lead to happiness.  It’s like chasing after rainbows.  It’s like saying that it probably doesn’t exist.

On the other hand, the mainstream thought (which are backed by research actually) on passion as the driving force behind success and happiness is focused on actively working on getting involved in your passion.

One argument says –“actively searching for your passion and following it is futile,” and the other says, “working actively on, and getting involved in your passion can lead to a sense of fulfillment and success.”  As you can see, there is no ground for argument because one side is still searching and the other already has one. 

Giving Up on Finding Your Passion?

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What Is the Best Online Home Business for a Baby Boomer?

“A warrior does not give up what he loves, he finds the love in what he does.” Socrates

It’s About Passion

A baby boomer is a hard worker. There’s no doubt about that. You powered the world economy in the 70’s, 80’s, 90’s and early 2k. But, now you are retired and you deserve a rewarding career that allows you the freedom to work as you choose.

But, at the same time, something that makes an income that gives you enough to have fun in your senior years. This will be your reward for all those years of hard work. You can now focus your work ethic toward having your own online home business. Hard work always brings results.

So, what is the best online home business for a hard-working baby boomer like you? Continue reading “What Is the Best Online Home Business for a Baby Boomer?”

Entrepreneurship and What It Takes To Succeed

Nothing New, But Not Old Hat

If you think entrepreneurship is a 20th century idea you could be wrong. Sometime in the 1800, a Frenchman by the name of Jean-Baptiste Say coined the term entrepreneur, and defined it as someone who “shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.”

In this post I’m going to go into some details about who the entrepreneur is and how he is “different” from the cut-and-dried business owner. If you are an online home business owner it is really a good idea to know how the entrepreneur thinks.

The word entrepreneur has its roots from the French term entreprendre meaning to “undertake.” Back then, the popular understanding of entrepreneur was someone who acts as a contractor between capital and labor. The more modern understanding of an entrepreneur is one who takes great risks in an enterprise in order to achieve high profits.

Risks Scare People

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Lessons from Peter F. Drucker

In his last book on management, before his death in 2005, noted management theorist Peter Drucker lists five questions that he insists must be answered if you want to succeed in your business, whether it’s the actual brick and mortar, or home-based business. But, before proceeding any further, a few words about who Drucker was.

Drucker was a recipient of the Presidential Medal of Freedom, the highest award bestowed on a civilian in recognition of “an especially meritorious contribution to the security or national interests of the United States, world peace, cultural or other significant public or private endeavors.” This award was given in 2002 in recognition of his contribution to business and management, and the social sciences.

So, when it comes to business and management, Drucker knew whereof he speaks. Though he hated it, Drucker is often referred to as a management guru. His works challenged conventional and traditional management wisdom and shattered many long standing beliefs about how to run a successful business.

In this post I’m going to enumerate these five questions to provide you with a guide in your online business. Consider it a bit of online business training.

So, hereunder is the list. Take a look at it and see if you’ve gone into any of them and find out if you are on track with answering any or all of them..

1. What is your mission?

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The Holy Grail of Internet Marketing

The Holy Grail of Internet Marketing: Or, What Makes the Best at Home Business?

What has the Holy Grail got to do with running an online home business? Keep reading and find out.

In the Medieval Ages, at the time when King Arthur and the Knights of the Round Table were the go-to guys when there’s trouble in the country- side, strength, courage, and skill in swordplay were the order of the day.

And so, it was that when people needed help they call on the knights to do the job. The knights after all, were the ones with all the qualities of a hero.

But, amid all the chivalry and the saving of damsels in distress, there were the decadence and the ever-growing moral decay. At that time, life in the courts of royalty was marked by debauchery, and excess. Poets made a lucrative living by writing about such life, and people just loved reading their works. Such literature was called the Romances.

In these poems, often recited by troubadours, beautiful ladies married to ugly ogres of a husband, and running off with a dashing knight were extolled as exemplary. The knight in shining armor comes and deposes the ogre husband.

You will recall the love triangle of King Arthur, Guinevere, and Launcelot. But, King Arthur was not an ogre. He was a just king. Loved by his subjects. Aye, there’s the rub. But, that’s another story.

How it All Began

Going back, one such poet was a Frenchman by the name of Chretién de Troyes. He wrote four poems about King Arthur’s court. It was on his fifth poem that he had a change of heart. He obviously saw that the land was going down the road to perdition. He began writing about the old Celtic legend of the “graal”.

In the Celtic lore, the graal was a cauldron that had amazing power. It cooked and served up the most delicious food, and you could have as much as you want. Such lore could only be inspired by great hunger in that era.

The graal in Celtic lore was an earthen pot. In de Troyes’ version, the “graal” became the grail, and in his effort to bring about a moral turn-around, he made it look like the grail was holy.

He didn’t really say it was holy, but people who read it would see it as such. And so, the seed of the legend of the Holy Grail was sown.

A Pot Made of Clay Turned into a Cup Made of Gold

In his book about the grail, the hero was Perceval, or Percival. The title was “Perceval: The Story of the Grail.” Perceval was a sinner, but he was privileged to see a procession at the center of which was a young maiden holding aloft the grail.

As far as my memory serves me, the particular line from that book went something like –“she was holding a grail so bright, the candles paled and lost their brilliance, like the stars and the moon when the sun rises. The grail was made of pure gold and set into it were precious stones of many kinds; the most precious in the earth or the sea.”

This spectacular sight which very much resembled a Eucharistic procession, brought about Perceval’s epiphany. Unfortunately, before he could finish his work, de Troyes died.

This would have ended everything. But, de Troyes was a superstar during his time. His readers were left hanging, so other writers picked up where he left off and embellished his theme. It was in this embellishments that the name “Holy Grail” came into full fruition.

The Legend Continues and How You Can Use it to Your Advantage

De Troyes was no longer around to say how he would have ended his story. But, by this time, the grail had become something of an elusive artifact that brought power to whoever possessed it. So, it became the object of endless quests.

At some point, it was even thought that the grail was the cup from which Jesus drank the wine of the New Covenant during the Last Supper. This was far-fetched because in a supper shared by poor fishermen, carpenters, and shepherds gold tableware wouldn’t exist.

The point of all this is – if you could come up with something; an idea, or a theme, that would answer man’s craving for love, power, wealth or immortality and present it before him he would create images of it in his mind until it becomes so overpoweringly desirable he would strive actively to seek it, to acquire it. That’s what happened in the case of the Holy Grail.

The influence of the grail was so powerful that it invaded our thinking for hundreds of years. So powerful in fact that many believed it actually exists. Even now, many embark on adventures to look for it. Probably inspired by Hollywood.

In this day and age a grail is anything that is worth striving for. It has become synonymous with something of great value which is the equivalent of what we now call “a game changer.”

The Modern Grail

So now, in the era of the internet if you could answer anyone’s “burning need of the moment,” you would have done him a great service. It would be you who solved his problem. In his desire to fill his “burning need of the moment,” he will most probably end-up in your platform where your product or service is waiting for him. That is – if your website is a direct reflection of what he desires.

How would you do that? There are no pat answers to that question. But, if you are sincerely honest with your content, if they embody your values, your Why, and your core principles, you could not go wrong.

If you write content around your key phrases, and you put your heart into it, the people reading them would intuitively sense it. And, you will have friends for as long as you are in the web business.

There is now a double coincidence of needs that are satisfied. The need of your customer, and yours. You filled his need, but at the same time you satisfied your need to serve your purpose; your need to answer your Why.

Consider this, every Apple computer, iPhone, and iPad in the hands of consumers reflect the value put into it by the founder, Steve Jobs. You see a Tesla on the road and you see the quality, and the dream that’s at the core of everything the founder Elon Musk does.

The Holy Grail of the Moment

So, you have given your customer his Holy Grail of the moment. And, you also have your Holy Grail of the moment. The Holy Grail is what each of us create at our moment of great need. To a hungry, homeless person the grail is plateful of food.

There’s this story of a desert traveler whose camel ran off and left him. His food and water ran out. While he was trudging along, he saw a satchel lying on the sand.

He eagerly picked it up and trembling with anticipation, thinking of food, he opened it to see pearls. He exclaimed in dismay –“Alas! Here are only pearls.” Only pearls. Some other time, those pearls would really mean something. But, his need of the moment, his Holy Grail was food.

The Holy Grail that the knights sought and what some people in the current age still seek was figment of a poet’s imagination. But, you can make it real. It’s more than likely that your Holy Grail is already inside of you. Make your Holy Grail real and present in your online home business. Share it with your customers.